Portrait of Jasmin PT - Digital Marketing Executive & Trainer

Jasmin PT

Digital Marketing Executive & Trainer

From search strategy to practical digital marketing education.

EXPERTISE

Disciplines & Core Focus

Bridging strategic search analysis with practical, hands-on digital marketing instruction.

01

Search Engine Optimization

Keyword research, technical analysis, on-page optimization, and organic visibility.

Technical SEOOn-page OptimizationOff-page & BacklinksKeyword ResearchSite Audits
02

Performance Advertising

Google Ads, Meta Ads, campaign fundamentals, and paid media execution.

Google AdsMeta AdsCampaign PlanningAd CopywritingAudience Targeting
03

Digital Marketing Education

Classroom, online, and hybrid training with practical learning modules.

Curriculum DesignTool-Based DemosLive Campaign SessionsAssessmentsCareer Guidance
04

Content & Analytics

Content strategy, reporting, analytics, and marketing optimization.

Google Analytics (GA4)Google Search ConsoleContent StrategyPerformance AuditingReporting
TOOLS I WORK WITH

Industry-standard platforms utilized for campaigns, audits, and practical teaching.

Semrush
Semrush
Google Analytics
Google Analytics
Google Search Console
Google Search Console
Google Keyword Planner
Google Keyword Planner
Google Ads
Google Ads
Meta Ads
Meta Ads
WordPress
WordPress
Canva
Canva
Mailchimp
Mailchimp
ChatGPT
ChatGPT
Google Classroom
Google Classroom
Google Meet
Google Meet
Zoom
Zoom
LMS Platforms
LMS Platforms
EXPERIENCE

Professional Trajectory

7+ years across digital marketing execution, search engine optimization, and practical institutional training.

Digital Marketing Faculty

CurrentPart-time
Vismayam CollegeCalicut
Present

Curriculum development and classroom instruction covering core digital marketing disciplines and practical project modules.

  • Designed and updated digital marketing curriculum aligned with industry standards (SEO, SEM, SMM, Email Marketing).
  • Created lesson plans, hands-on activities, and real-time project modules for enhanced student engagement.
  • Delivered engaging lectures and interactive sessions on Google Ads, Meta Ads, Analytics, WordPress, and Content Strategy.

Digital Marketing Trainer

Current
Transorze SolutionsKochi
Present

Delivering live online training sessions on core marketing modules using modern virtual classroom platforms.

  • Delivered live online classes on core digital marketing modules including SEO, Google Ads, Meta Ads, Email Marketing, and Analytics.
  • Trained students using Zoom, Google Meet, and LMS platforms to ensure smooth virtual learning.

Digital Marketing Trainer

TECSWAN IT Training InstituteCalicut
Jan 2024 – Jan 2025

Conducted hybrid classroom and online digital marketing training, practical sessions, assessments, and student career mentorship.

  • Conducted hybrid training sessions across classroom and online formats, ensuring consistent learning outcomes.
  • Developed and delivered comprehensive curriculum covering SEO, SEM, SMM, Google Ads, WordPress, and Analytics.
  • Conducted tool-based hands-on sessions using platforms like Google Ads, Canva, Mailchimp, ChatGPT, and Google Analytics.
  • Managed educational resources using Google Classroom and LMS to share materials, assignments, and recordings.
  • Maintained active communication and student support via live Q&A, quizzes, and project evaluations.
  • Organized hybrid workshops, campaign creation sessions, and portfolio-building activities.
  • Provided 1:1 and group career guidance for job interviews, freelancing, and business marketing.

Digital Marketing Trainer

Transorze SolutionsKochi
Aug 2021 – Sep 2023

In-person and online training delivery, workshops, seminars, and incorporating advancements in marketing technology.

Digital Marketing Executive

Zeolans TechnologiesKottakkal
Sep 2018 – Dec 2020

Strategic SEO execution, competitor research, technical website audits, and multi-asset content optimization.

SEO Analyst

CRE8 TechnologiesMalappuram
Mar 2016 – Mar 2018

Backlink acquisition, on-page optimization, meta structure auditing, and search-focused content creation.

Digital Marketing & Web Intern

WAP ADS (Web Design & Development Company)
Early Career

Foundational experience across WordPress development, search optimization, analytics reporting, and ad copywriting.

ABOUT

I work at the intersection of digital marketing and education. My experience spans search engine optimization, performance advertising, content strategy, analytics, and hands-on training. I enjoy turning technical marketing mechanisms into structured, practical learning experiences that learners and teams can apply with real confidence.

Search & Visibility

Deep background in technical site audits, keyword intent research, competitor analysis, on-page optimization, and organic backlink acquisition.

Campaign Execution

Practical execution across Google Ads, Meta Ads Manager, and email platforms, combined with GA4 and Search Console reporting.

Curriculum & Training

Extensive experience delivering classroom, online, and hybrid sessions with tool demos, project evaluations, and career mentoring.

DOCUMENTED COMPETENCIES
Technical, On-page & Off-page SEO
Keyword Research & Competitor Audits
Google Ads & Meta Advertising
Google Analytics & Search Console
Digital Marketing Curriculum Design
Classroom, Online & Hybrid Training
Student Mentorship & Career Guidance
WordPress Development & Content Strategy
TRAINING APPROACH

Pedagogy & Curriculum Design

Grounding digital marketing instruction in operational practice, tool proficiency, and individualized feedback.

01Core Strategy & Principles

Learn the Fundamentals

Structured exploration of search engine mechanisms, advertising algorithms, content planning, and conversion funnels.

Technical, On-page & Off-page SEO concepts
Paid search and social ad auction fundamentals
Data-driven marketing metrics and KPI tracking
02Hands-on Platform Competence

Practice with Real Tools

Interactive practice directly within industry-standard marketing software to build confident operational workflows.

Campaign setup in Google Ads and Meta Ads Manager
Auditing and research via Semrush and Google Search Console
Measurement and reporting using Google Analytics (GA4)
03Real-world Practical Modules

Apply Through Projects

Translating theoretical concepts into actionable assets through simulated campaigns, live audits, and workshops.

Real-time project modules and website optimization exercises
End-to-end ad copy and creative asset creation
Curriculum-aligned practical workshops and seminars
04Feedback, Mentorship & Readiness

Develop Professional Skills

Holistic professional preparation through rigorous evaluation, 1:1 guidance, and career navigation.

Quizzes, assignments, and personalized project evaluations
1:1 interview preparation and freelancing consultation
Portfolio-building guidance for industry placement
EDUCATION

Academic Background

Formal qualifications grounding technical problem solving and business administration.

MBA

Ongoing
IGNOU Distance Education
Present / Ongoing

BTech

Christ Knowledge City, Ernakulam
2011 – 2014

Diploma

G.W.P.T.C, Kottakkal
2008 – 2011

SSLC

M.M.E.T H.S.S, Melmuri
2007 – 2008
CERTIFICATIONS

Industry Credentials

Validated proficiencies in search analytics, backlink strategy, and digital marketing principles.

Semrush

Backlink Management Certificate

Comprehensive certification covering authoritative link-building, backlink audits, competitor analysis, and link profile management.

Credential Documented in CV
Google

Google Analytics Certificate

Validation of expertise in digital analytics, event tracking, user journey measurement, and performance reporting.

Credential Documented in CV
Digital Marketing Certification

Fundamentals of Digital Marketing

Core qualification in search optimization, performance advertising, social media strategy, and digital marketing principles.

Credential Documented in CV
CONTACT

Let's connect.

For digital marketing training, workshops, curriculum advisory, and search strategy collaboration.

EMAIL

jasminpt2010@gmail.com

Direct inquiries, training contracts & workshops

PHONE

+91 99475 94963

Calls & direct professional discussions

Primary Operating Region: Calicut • Kochi • Malappuram (Kerala, India)
Available for In-Person & Remote Modules